Science Communication

Copies Available Upon Request

Publications

Niedziela, M. M., & Ambroze, K. (2022). Leveraging Neuro-Behavioral Tools to Enhance Sensory Research. Manuscript submitted for publication.

Niedziela, M. M., & Ambroze, K. (2022). Applied consumer neuroscience and behavioral approaches for innovation, product development, and communications. Manuscript submitted for publication.

Niedziela, M. M., Ambroze, K., Bajec, M., & Gutkowski, A. (2022). What the health? Sensory cues in wellness products–perceptions to reality. Science Talks, 2.

Niedziela, M. M., & Ambroze, K. (2021). Neuroscience tools: using the right tool for the right question. In Emotion Measurement (pp. 559-592). Woodhead Publishing.

Porcherot, C., Raviot-Derrien, S., Beague, M. P., Henneberg, S., Niedziela, M., Ambroze, K., & McEwan, J. A. (2021). Effect of context on fine fragrance-elicited emotions: comparison of three experimental methodologies. Food Quality and Preference, 104342.

Niedziela, M. M., & Ambroze, K. (2020). The future of consumer neuroscience in food research. Food Quality and Preference, 104124.

Magazine Articles

The little voice inside your company’s head is the consumer- Is there a real need for natural? (2022) K. Ambroze. Household and Personal Care TODAY, Vol.17 (5): 55--56. 

Wearable Tech- Fit for MRX? (2022) K. Ambroze. MRWeb, No.32647: 46-49. Read here

Pushing Boundaries: What does augmented reality (AR) look like in MRX? (2022) K. Ambroze. MRWeb, No.32647: 42-46. Read here

CBD- an opportunity to build brand loyalty through information and education. (2022) M.R. Bajec; K. Ambroze. Household and Personal Care TODAY, Vol.17 (4): 46--48.

The paradox of clean beauty. (2022) K Ambroze, M Niedziela. Household and Personal Care TODAY, Vol.17 (3): 48--49.

The healthy hair hack: innovating through the consumer. (2021) M Niedziela, K Ambroze. Household and Personal Care TODAY, Vol.16 (6): 18--19.

Turning consumer biases into added benefits with active ingredients. (2022) K Ambroze, M.R. Bajec. Household and Personal Care TODAY, Vol.17 (2): 22--23.

The power of consumer perception in home care- Context is key. (2022) M Niedziela, K Ambroze. Household and Personal Care TODAY, Vol.17 (1): 10--11.

The power of purpose: A case study on consumer perception and brand purpose. (2021) K Ambroze, M Niedziela, & A List. INsights, (36): 16--18.

Time to air out the dirty laundry: The power of fragrance in homecare. (2021) K Ambroze, M Niedziela. Household and Personal Care TODAY, Vol.16 (5): 24-25.

Don’t just call it dust. (2021) M Niedziela, K Ambroze. Beauty Horizons, 1: Retrieved from https://digital.teknoscienze.com/beauty_horizons_4_2021_ita/rubrica_dalla_parte_del_consumatore2.

Finding the value in views on hydration. (2021) K Ambroze. Household and Personal Care TODAY, Vol. 16 (4): 4-5.

Never a dull moment? Optimizing the value of neuro-based user research. (2021) K Ambroze, M Niedziela. INsights, (35): 16-18.

Sharing the same sun: How pandemic trends reshaped sun care. (2021) K Ambroze. Household and Personal Care TODAY, Vol. 16 (3): 6-7.

Wellness cosmetics – More than just a pretty face. (2021) K Ambroze, M Niedziela. Beauty Horizons, 1: Retrieve from https://digital.teknoscienze.com/beauty_horizons_1_2021_ww/column_consumer_perspective_2.

Yes, and... more than just powder. (2021) M Niedziela, K Ambroze. Household and Personal Care TODAY, Vol. 16 (2): 18-19.

The brand-consumer connection: Finding loyalty in the loops. (2021) K Ambroze, M Niedziela. INsights, (34): 20-22.

Using research to understand health care routines. (2020) K Ambroze. Quirks, Vol. 34: 86-89.

Paying big bucks for probiotics. (2020) K Ambroze. Household and Personal Care TODAY, Vol. 15 (4): 24-25.

Do you see what I see? Making the most of eye tracking in retail. (2020) M Niedziela, K Ambroze. INsights, (32): 20-21.

The three R’s pushing consumers’ eco-friendly carts. (2020) K Ambroze. INsights, (31): 8-10.

How innovation connects the curious consumer. (2020) K Ambroze. Household and Personal Care TODAY, Vol. 15 (1): 56-57.

The impact of color logos. (2019) K Ambroze. INsights, (No. 29): 8-10.

Conferences, Panels, and Presentations

Niedziela, M., Bajec, M., Ambroze, K. Consumer perspective: Product labels influence on consumer perception. Talk presented at: 2021 ASTM D37 Global Workshop for Cannabis Standardization. December 2021; Virtual.

Ambroze, K., Yuksel, M., Jenkins, O. Advances in cognitive behavioral methods. Spoke on corporate panel at: Insight Assocations New England Chapters Thought Leadership Series; November 2021. Virtual.

Ambroze, K., Granito, B. Making a Good Impression: Neuro-driven UX Research. Talk presented at: 2021 NeuroU Symposium; September 2021; Virtual.

Niedziela M, Gutkowski A, Ambroze K. Disruptive innovation: Using sensory cues to tap into consumer habits. Poster presented at: 2021 Pangborn Sensory Science Symposium; August 2021; Virtual.

Ambroze, K. Neuroscience and meditation: Where do they meet? Talk presented at: Yogashakti Yoga Center & Yoga Teachers Training Institute; January 2021; Virtual.

Ambroze, K. Introduction to applied consumer neuroscience methods: What can we do? What should we do? Talk presented at: 2020 NeuroU Symposium; September 2020; Virtual.

Ambroze, K. Neuroscience and meditation: Where do they meet? Talk presented at: Yogashakti Yoga Center & Yoga Teachers Training Institute; September 2020; Virtual.

Ambroze, K., Thau, B. The world of wearables. Talk presented at: 2020 NeuroU Symposium; September 2020; Virtual.

Ambroze, K. Tools of the trade. Talk presented at: 2019 NeuroU Symposium; June 2019; Morristown, New Jersey.

Ambroze, K. System 3 thinking: Do memories change the future? Talk presented at: 2019 NeuroU Symposium; June 2019; Morristown, New Jersey.

Ambroze K., Edmond T. Performance and perception: The effectiveness of visual attention on a website. Poster presented at: 2018 Muhlenberg College Psychology Day; May 2018; Allentown, Pennsylvania.

Ambroze K., Edmond T. The effectiveness of visual attention on a website. Talk presented at: 2018Lehigh Valley Society for Neuroscience Undergraduate Research Conference; April 2018; Easton, Pennsylvania.

Gotthard G.H., Ambroze K., Ransegnola M. Meditation and memory: Breathing-focused meditation and progressive muscle relaxation meditation effective at disrupting declarative memory. Poster presented at: 2017Society for Neuroscience; November 2017; Washington, D.C.

Podcast Appearances

Ennis, J. (Producer). (2022, February 16). Michelle Niedziela & Kathryn Ambroze - Let Go [Audio podcast]. Listen here.

Teaching

Recurring guest lecturer at Muhlenberg College, The College of New Jersey, The London School of Economics and Political Science, Sawyer Business School at Suffolk University, Wharton School of Business at the University of Pennsylvania, and Carey Business School at John Hopkins.